Unit 19 – planning and pitching an
audio product
In this report I shall compare and
contrast current audio products from different types. These types are;
talk/music radio show, podcast, radio drama and ident. I will cover the main
means in which to analyse a media product covering areas
· Purpose
·
Content
·
Meaning
·
Target demographic
·
Production process
Hallam fm Big John at breakfast
I begin
with a radio talk show product from Hallam fm. Big John at breakfast is the
flagship product
of Hallam FM.
Purpose
Its purpose is to inform, educate and entertain its audience .The genre of the show is mostly adult contemporary music however it does play quite a few old tracks when it does segments like the school days for example.
Format
The format of the show is a morning breakfast show which is very chatty and entertaining to commuters and parents doing the school run.
Content
The content of Big John at breakfast is engaging to the audience such as caller discussions on familiar and relate-able subjects, sections such as the hallamster which provides family friendly comedy which is perfect for the school run. The show uses very happy sounding jingles and sound effect to connote that it is a very friendly and lively show. Jingles are used at the start and the end of the show, in between segments and in places like after and before songs. The jingles for big John at breakfast follow a theme of the classical 50's style jingles heard on the radio all those years ago. Sound effects are used mainly in games played within the show for example when a caller wins the £1000 prize they play a celebratory sound effect. Same apply s for example when are caller loses out they play a losing effect which connote that it was the wrong answer. I analysed one program of big John at breakfast which was broadcasted on Monday the 2nd of December 2013. The shows content was mostly, due to the time of year, centred on Christmas and the up and coming events within the festive season. The discussions also held within the show was centred again around the Christmas period with one of the questions being " what do partners like about most around Christmas time?" this type of discussion demotes that the show was aired around christmas time, this then engaged the audience with them calling in to answer. music in the show kept to the genre adult contemporary with tracks being , Killers" Somebody told me" , Avicii "wake me up" and Little Mix " cannon ball" as show in the track list the mix of music is quite diverse meaning it appeals to larger reach of people.
Meaning
The meaning of the show was to entertain those who are on their journey in a car in the morning. It was also to promote and advertisements of the Christmas period. So the overall meaning of the show was to celebrate and show happiness of Christmas. The form of the show is purely radio broad cast so the post production process has to make sure the shows content is lively enough to make the show entertaining. This is show in the big John program for a segment included a high pitched hamster which sung songs for the listeners to guess. This made the show much more interesting to the ear. The production process has gone into choosing the correct songs and advertisements for that type of year. For example there was a few Christmas songs in the show and also the advertisements remained at the same relevance to the time of year and its target audience. Examples of advertisements in the analysed clip was a Christmas meadow hall ad, a subway add and a Halfords advertisement all three of which are in the target audience’s financial reach.
Target audience
the target audience is very much connoted by the adverts played as they are all within a similar financial reach. also the track list used and the type of disscussion with in the show also conotes that the target audience are majority c2 and below and live in sheffield or surrounding areas of yorkshire.
production process
Also there is the segments like the news which are pre-recorded then played with in the show a long with the pre-scripted live presenter broadcasts. Also within the show are the pre-prepared jingles and sound effects used in the show. Hallam fm would use production packages such as cubase or adobe audition to produce its jingles before hand so they can then be inserted into the cart wall.
of Hallam FM.
Purpose
Its purpose is to inform, educate and entertain its audience .The genre of the show is mostly adult contemporary music however it does play quite a few old tracks when it does segments like the school days for example.
Format
The format of the show is a morning breakfast show which is very chatty and entertaining to commuters and parents doing the school run.
Content
The content of Big John at breakfast is engaging to the audience such as caller discussions on familiar and relate-able subjects, sections such as the hallamster which provides family friendly comedy which is perfect for the school run. The show uses very happy sounding jingles and sound effect to connote that it is a very friendly and lively show. Jingles are used at the start and the end of the show, in between segments and in places like after and before songs. The jingles for big John at breakfast follow a theme of the classical 50's style jingles heard on the radio all those years ago. Sound effects are used mainly in games played within the show for example when a caller wins the £1000 prize they play a celebratory sound effect. Same apply s for example when are caller loses out they play a losing effect which connote that it was the wrong answer. I analysed one program of big John at breakfast which was broadcasted on Monday the 2nd of December 2013. The shows content was mostly, due to the time of year, centred on Christmas and the up and coming events within the festive season. The discussions also held within the show was centred again around the Christmas period with one of the questions being " what do partners like about most around Christmas time?" this type of discussion demotes that the show was aired around christmas time, this then engaged the audience with them calling in to answer. music in the show kept to the genre adult contemporary with tracks being , Killers" Somebody told me" , Avicii "wake me up" and Little Mix " cannon ball" as show in the track list the mix of music is quite diverse meaning it appeals to larger reach of people.
Meaning
The meaning of the show was to entertain those who are on their journey in a car in the morning. It was also to promote and advertisements of the Christmas period. So the overall meaning of the show was to celebrate and show happiness of Christmas. The form of the show is purely radio broad cast so the post production process has to make sure the shows content is lively enough to make the show entertaining. This is show in the big John program for a segment included a high pitched hamster which sung songs for the listeners to guess. This made the show much more interesting to the ear. The production process has gone into choosing the correct songs and advertisements for that type of year. For example there was a few Christmas songs in the show and also the advertisements remained at the same relevance to the time of year and its target audience. Examples of advertisements in the analysed clip was a Christmas meadow hall ad, a subway add and a Halfords advertisement all three of which are in the target audience’s financial reach.
Target audience
the target audience is very much connoted by the adverts played as they are all within a similar financial reach. also the track list used and the type of disscussion with in the show also conotes that the target audience are majority c2 and below and live in sheffield or surrounding areas of yorkshire.
production process
Also there is the segments like the news which are pre-recorded then played with in the show a long with the pre-scripted live presenter broadcasts. Also within the show are the pre-prepared jingles and sound effects used in the show. Hallam fm would use production packages such as cubase or adobe audition to produce its jingles before hand so they can then be inserted into the cart wall.
The second radio product I will be
analysing is ghetto glamour a music talk show of Sheffield live, a community
radio station. The purpose was to entertain much like Hallam FM but the way in
which this was presented was far from similar. The target demographic of ghetto
glamour would be those of an ethnic minority or African origin, or simply a
love for hip-hop and RnB. As said in the target demographic it entertains those
who have a love for hip-hop music so the track list played throughout this show
was entirely hip-hop and RnB. The dialect of the the talking throughout the
show was predominately what I believe to be an African accent, which would
appeal to its target demographic much like big john does to his listeners. The
show had a few jingles like a said bit which said ghetto glamour to identify
the show. This was all really for this show but this was expected in comparison
due to Hallam FM making a fair amount of profit and Sheffield live not due to
its community radio status. Advertisements were in the show but these were for
much smaller local business such as a local pet shop. So because Sheffield live
is a community radio station there is a limit onto its advertising because it
isn’t allowed to take a profit as a business. The format of the show was very
laid back and chilled out and it was to entertain those of the hip-hop
community .The talking throughout the show wasn’t as often and as chatty as big
john at breakfast but more soft and chilled out. The form of the show was again
purely radio broadcast so the pre-production was a key part in making the show
appealing and interesting to its listeners. Pre-production of this show would
be the presenter organising and gathering suitable tracks for the show in the
play server. Then gather and cue up all the required sound effects, jingles and
advertisements which would be used in the show. These jingles and sound effects
would be created beforehand in an audio manipulation program such as Cubase or
protools. The jingle will then be exported as a WAV file to be used in the cart
wall. This is a similar process to which Hallam FM would use but on a larger
scale. Production of the show, being live on air, would be entirely down to the
presenter using the equipment like the mixing desk, play server, cart wall and
microphones to piece together all the sections of the show. This again is an
identical process used by Hallam FM however with more than one presenter
forming the production piece. Post-production wouldn’t be that significant
because of Sheffield lives’ financial state it cannot afford big advertising
banners and billboards so it is advertised purely on word of mouth and
advertisement on Sheffield lives’ website. In comparison to Hallam FM this is
very little. Hallam FM as an organisation are much better off in terms of
profits so they can afford better pre-production and post-production resources
to make its programmes.
Due to Ofcom regulations, in pre-production a production meeting would have to address appropriate content due to the show being aired before the watershed. The use of profanity, racism, sexism & anything deemed offensive is removed or if broadcast retracted to meet or appease Ofcom guidelines. Ethically the show must avoid slander or defamation or face legal proceedings. Permission for copyright would have to sorted too. For example music content. However, planning meetings maybe different for community radio in pre-production as it is mainly ran by volunteers.
BBC Radio 1 ident
The next audio media product im analysing is the radio 1 Indent. Radio 1 is the flagship station for the bbc playing most genres from dance to underground indie music.
Purpose
The purpose of the radio 1 indent is to get it clearly across to the listener that it is radio 1 they are listening to so its main purpose is to inform the listener.
Content
The main content of the indent product is a forefront vocal saying radio 1 numerous times. The indent also has chopped snippets of music which is played in the show along with other sound effects like bass booms and risers. These snippets of music is what denotes what will be played in the show and also connoting who is the target audience.
Meaning
The meaning of the indent is to give the listener the idea that the show is mostly adult contemporary music and has a very informal style to the dialogue in the way the vocal is said.
Target demographic
The target demographic is connoted by the snippets of music in the indent. However this only gives an impression of the are bracket in which the target audience are likely to fall into.
Production process
The production process of the ident would involve linear editing packages like cubase which would cut and paste the elements together. Radio one would also have to sort out the copyright s to the music in the ident to prevent any legal issues. The vocals would also have to recorded the edited and dubbed over the top of the other sound effects within the production.
BBC Radio Sheffield Toby Foster at breakfast
The next audio product i shall be analysing is the BBC radio Sheffield podcast with Toby Foster.
Purpose
The purpose of this podcast is to entertain its audience with yorkshire dialogue discussions and comedy.
Format
The format of the show is a morning breakfast show which is very chatty and entertaining
Content
The content of this podcast was the host toby foster discussing topics in an informal way. an example of a discussion topic for this podcast was about is parking provided at work?. The way in which this was delivered was in a very yorkshire accent and style which connotes thats its target demographic is from yorkshire. The show also contained a series of jingles and idents which were used to break the show into segments and to also introduce and identify the show as toby foster at breakfast. The shows content is purely talking so the is many topics which are covered in one podcast so it creates diversity within discussion and makes it interesting.
Target audience
The target audience of the pod cast toby foster at breakfast is conotes by the type of dialogue used and the topics discussed throughout the show. The target audience of the podcast is those from the yorkshire region and fall into the age bracket of 30 - 60.
Production process
the production process of the show would be a live recorded show using equipment such as a mixing desk and a cart wall which triggers sound effects,jingles and idents. These idents,again would be created using a linear audio package such as cubase to record and create the jingle. The pre-production of the podcast would also include a presenter meeting before hand to discuss what the content shall be including script writing for the show and deciding what jingles shall be used. also the meeting will make sure that the content is suitable for the time of day and that it doesn't offend any of ofcom regulations resulting in it being removed.
BBC Radio 1 ident
The next audio media product im analysing is the radio 1 Indent. Radio 1 is the flagship station for the bbc playing most genres from dance to underground indie music.
Purpose
The purpose of the radio 1 indent is to get it clearly across to the listener that it is radio 1 they are listening to so its main purpose is to inform the listener.
Content
The main content of the indent product is a forefront vocal saying radio 1 numerous times. The indent also has chopped snippets of music which is played in the show along with other sound effects like bass booms and risers. These snippets of music is what denotes what will be played in the show and also connoting who is the target audience.
Meaning
The meaning of the indent is to give the listener the idea that the show is mostly adult contemporary music and has a very informal style to the dialogue in the way the vocal is said.
Target demographic
The target demographic is connoted by the snippets of music in the indent. However this only gives an impression of the are bracket in which the target audience are likely to fall into.
Production process
The production process of the ident would involve linear editing packages like cubase which would cut and paste the elements together. Radio one would also have to sort out the copyright s to the music in the ident to prevent any legal issues. The vocals would also have to recorded the edited and dubbed over the top of the other sound effects within the production.
BBC Radio Sheffield Toby Foster at breakfast
The next audio product i shall be analysing is the BBC radio Sheffield podcast with Toby Foster.
Purpose
The purpose of this podcast is to entertain its audience with yorkshire dialogue discussions and comedy.
Format
The format of the show is a morning breakfast show which is very chatty and entertaining
Content
The content of this podcast was the host toby foster discussing topics in an informal way. an example of a discussion topic for this podcast was about is parking provided at work?. The way in which this was delivered was in a very yorkshire accent and style which connotes thats its target demographic is from yorkshire. The show also contained a series of jingles and idents which were used to break the show into segments and to also introduce and identify the show as toby foster at breakfast. The shows content is purely talking so the is many topics which are covered in one podcast so it creates diversity within discussion and makes it interesting.
Target audience
The target audience of the pod cast toby foster at breakfast is conotes by the type of dialogue used and the topics discussed throughout the show. The target audience of the podcast is those from the yorkshire region and fall into the age bracket of 30 - 60.
Production process
the production process of the show would be a live recorded show using equipment such as a mixing desk and a cart wall which triggers sound effects,jingles and idents. These idents,again would be created using a linear audio package such as cubase to record and create the jingle. The pre-production of the podcast would also include a presenter meeting before hand to discuss what the content shall be including script writing for the show and deciding what jingles shall be used. also the meeting will make sure that the content is suitable for the time of day and that it doesn't offend any of ofcom regulations resulting in it being removed.
No comments:
Post a Comment