Thursday, 11 September 2014

LO1- Analysis of audio media products

Radio 1 - Annie mac in Ibiza

^ above is the you tube sample 25 Min coverage of the radio show


The purpose of the show was to entertain an audience of between 18 and 35 who have a taste for dance music including underground tracks and the party culture of Ibiza. It was also to promote the radio 1 Ibiza event for future years and it also promoted the underground artists whose music was played within the set. The content of the show is mostly a DJ mini mix from Ibiza playing only dance music. Also there is a balance of music and talking with listeners contacting through social media giving opinions on the current show and atmosphere. This gave the show some kind of separation and variation and also allowed interaction between presenter and listener so it becomes much more engaging. Content also included the radio ones ident at the start of the show and at the end. No sound effects where used during this show due to it being solid music. The dialect of the talking was a very neutral accent so it wasn’t targeted at a particular region, Yorkshire etc. this connotes that it is focused towards the entire nation of Great Britain. The form of this show was a live radio broadcast with online coverage, broadcast and streaming. The genre of this audio product was music talk show playing only dance music. The frequency of the show was once a day from 4 till 12 covering the full radio one in Ibiza show and this lasted until the event finished over the time of 3 week. The style of the show was a dance music radio show with a lot of underground tunes being played from the Ibiza music scene. The target audience as mentioned above will be those between 18 and 35 and enjoy listening to underground dance music or are avid listeners to radio 1. It will also be targeted at those who are very in to going out and partying and also those who wish to or are going to Ibiza as a destination for a holiday. The production process would be heavily on coordinating the event in which the show will record from. This will be organising the artist, deciding when the presenter, in this case Pete tong, will begin talking and the tracks the artist will play during the show. Production will be the broadcast and performance of the show from the live DJ Annie mac. All this will be produced by a live audio engineer who will take care of all the audio levels from the presenter’s microphone, jingles and the live music it’s self. Post- production will include producing a video like the one above to promote online and on demand for people to listen to after.



Radio 1 - Ident




The meaning of the ident is to show the listener what radio show they are listening to when they tune in. the content of this ident includes someone saying numerous times radio on and playing samples of tracks which would be played throughout the show.  It also includes sound effects like a bass boom and a swoosh and it also includes some of the presenter speaking throughout a show near to the end.  The frequency of this is quite frequent usually after 3 songs or before and after a key segment. This makes it clear to the listener often what radio station it is. It clearly says radio one many times throughout a single ident including samples from tracks played within the show, in the example above , up to date chart and dance music. This then connotes its target audience which would be between 16 and 35 year old as all music played is very contemporary and up to date. The production process of this ident would be using an audio software such as adobe audition or Cubase to put together all the elements and slice up parts like the song to fit in the short space of time.



Radio 1 - Essential mix pod cast




The meaning of the radio 1 essential mix is to entertain those between the ages of 18 to 35 and have a taste in dance music. Unlike a radio show a pod cast is pre-recorded hence why the  you tube version has synchronised visuals. However these are not entirely relevant due to it being an audio product. The content of the show is majority music however there is a fair bit of discussion or interviews at the start with the artist starring in the podcast. The format of the show is very much talking at the start and a live recorded mix throughout the end and maybe some talking at set intervals. It also includes a long intro which includes the radio ident and snippets of previous podcasts and songs being played. This then connotes its target audience which tend to be of a younger age group and a taste for electronic music. The form of this audio product is a pre-recorded podcast and it follows the genre of a dance music podcast. The frequency of the pod cast is once a week for 8 weeks and the target audience of this product would be those between 18 and 35 and have an acquired taste in underground dance music and those who appreciate what the DJ performing brings to the table. The production process would be pre-production of the show for example the guest DJ selecting his tracks for the mix and also the presenter’s script for the intro. The main production of this would be to record the mix then use an audio software like Cubase to put all the parts together like jingles, ident interviews and the main mix together to create the podcast. The post-production of this would be to upload it to a site whether that be the radio 1 website or YouTube as shown above. This then would be promoted on other radio 1 live broadcasts and on banners on the website.


The archers radio drama - BBC radio 4




The purpose of the drama was to entertain in such a way a TV soap would however through audio only. The use of atmospheric music to set the tone is used a lot due to the listener not being able to see what is going on. So in the clip above when Jill find Phil has died there is some sad music played which creates a very sad atmosphere around the programme. The show also has a very strong upper class "posh" accent which would connote its target audience which would be of a mature status. This also denotes that the people within the drama come from an upper class background from the dialect and accent of the characters. The target audience of this programme would be those between 30 and 65 due to the content being more mature appropriate. The radio drama has a heavy use of wild sound to create a visual picture of the scene. In this clip I would be Phil’s radio and a fire crackling when she says it’s warm. Also the way things a said throughout the piece, subtly describes the scene. For example when Jill says "put the kettle on Chris" this gives away that they were in the kitchen to start with and Jill made her way into the living room. The form of this audio product was a radio drama suited for an older audience. The production process of this audio product would be that it is scripted then given to an actor to record in a studio environment. These recordings would be put together to create one recording using a software package such as Cubase the wild sounds would be dubbed in to create atmosphere and set the scene of the piece.

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