LO1 - Feedforward sheet

LO1 - Feedback sheet

LO1 - Radio programme specific anlysis

 

BBC radio 1 with fearne cotton

aired- 10:00 Thu, 2nd Oct

The purpose of the show was to entertain and inform the audience. The content of the show included discussions with the presenter Fearne cotton and guests. There was a wide variety of music played which fit the target demographic examples include "all of the lights" by Kanye west and "don’t you worry child “by Swedish house mafia. Another section of the show was newsbeat which contained news headlines from across the country. This contained the newsbeat ident and the Fearne cotton radio one ident. This ident is played between sections and at set intervals between songs. The dialect of the presenter is very neutral due to it being a nationwide broadcasted station unlike a regional station like Yorkshires Hallam fm. The genre of this programme was an adult contempory music / talk show. The target demographic of the show is between 14 and 35 due to the content being very broad, clean but of a newer release meaning it would appeal to a younger generation. The frequency of the show is once a day every two days. The production process of this show would be the presenter and producer meeting to decide which songs shall be played throughout the show, what topic will be discussed and the running order of the show. Also the presenter need to set up their cart wall with all necessary ident and sound effects needed for the show. The show will then be controlled by the presenter using the mixing desk, cart wall and the play server to create the show. The post production of this show would be advertising on the back radio 1 website and on other shows on the radio 1 station.

Hallam fm with simon morykin

aired - 10:00 - 11:00 Thu , 2nd oct

 

The purpose of this audio product was to entertain, inform and to sell products through advertisements. The content of the show included the Hallam FM jingle and ident along with the sound effects used throughout the show like swooshes'. The dialect of the show is very much for the region of Yorkshire with a lot of the dialogue being targeted at those who live in the area from Yorkshire. there is also a lot of segments such and news , local weather and traffic updates. The content of the show was a lot of adult contepory music playing a wide variety of hits new and old. This is due to its target audience being between 18 and 45. The adverts in the show are within the financial reach of its listeners which connotes its audiences social category. The genre of the audio product is a wide variety music talk show. The frequency is once a day for an hour every day. The production process for this show would be a meeting before hand to organise the running order of the show like news adverts etc. the selection of songs in this case it would be the top 10 in the charts for this show. The show would then be produced live using a cart wall, for advert triggers , idents and sound effects. a play server for cueing and selecting songs to be play. then a mixing desk to control the volumes of the microphones and music tracks throughout the show.

LO1 - Report on audio media products

Unit 19 – planning and pitching an audio product

In this report I shall compare and contrast current audio products from different types. These types are; talk/music radio show, podcast, radio drama and ident. I will cover the main means in which to analyse a media product covering areas

·         Purpose

·         Content

·         Meaning

·         Target demographic

·         Production process

Hallam fm Big John at breakfast 

I begin with a radio talk show product from Hallam fm. Big John at breakfast is the flagship product 
of Hallam FM.

Purpose
 Its purpose is to inform, educate and entertain its audience .The genre of the show is mostly adult contemporary music however it does play quite a few old tracks when it does segments like the school days for example.

Format
 The format of the show is a morning breakfast show which is very chatty and entertaining to commuters and parents doing the school run.

Content
 The content of Big John at breakfast is engaging to the audience such as caller discussions on familiar and relate-able subjects, sections such as the hallamster which provides family friendly comedy which is perfect for the school run. The show uses very happy sounding jingles and sound effect to connote that it is a very friendly and lively show. Jingles are used at the start and the end of the show, in between segments and in places like after and before songs. The jingles for big John at breakfast follow a theme of the classical 50's style jingles heard on the radio all those years ago. Sound effects are used mainly in games played within the show for example when a caller wins the £1000 prize they play a celebratory sound effect. Same apply s for example when are caller loses out they play a losing effect which connote that it was the wrong answer. I analysed one program of big John at breakfast which was broadcasted on Monday the 2nd of December 2013. The shows content was mostly, due to the time of year, centred on Christmas and the up and coming events within the festive season. The discussions also held within the show was centred again around the Christmas period with one of the questions being " what do partners like about most around Christmas time?" this type of discussion demotes that the show was aired around christmas time, this then engaged the audience with them calling in to answer. music in the show kept to the genre adult contemporary with tracks being , Killers" Somebody told me" , Avicii "wake me up" and Little Mix " cannon ball" as show in the track list the mix of music is quite diverse meaning it appeals to larger reach of people.

Meaning
 The meaning of the show was to entertain those who are on their journey in a car in the morning. It was also to promote and advertisements of the Christmas period. So the overall meaning of the show was to celebrate and show happiness of Christmas. The form of the show is purely radio broad cast so the post production process has to make sure the shows content is lively enough to make the show entertaining. This is show in the big John program for a segment included a high pitched hamster which sung songs for the listeners to guess. This made the show much more interesting to the ear. The production process has gone into choosing the correct songs and advertisements for that type of year. For example there was a few Christmas songs in the show and also the advertisements remained at the same relevance to the time of year and its target audience. Examples of advertisements in the analysed clip was a Christmas meadow hall ad, a subway add and a Halfords advertisement all three of which are in the target audience’s financial reach. 

Target audience
the target audience is very much connoted by the adverts played as they are all within a similar financial reach. also the track list used and the type of disscussion with in the show also conotes that the target audience are majority c2 and below and live in sheffield or surrounding areas of yorkshire.

production process
Also there is the segments like the news which are pre-recorded then played with in the show a long with the pre-scripted live presenter broadcasts. Also within the show are the pre-prepared jingles and sound effects used in the show. Hallam fm would use production packages such as cubase or adobe audition to produce its jingles before hand so they can then be inserted into the cart wall.

 Sheffield live Ghetto Glamour

The second radio product I will be analysing is ghetto glamour a music talk show of Sheffield live, a community radio station. The purpose was to entertain much like Hallam FM but the way in which this was presented was far from similar. The target demographic of ghetto glamour would be those of an ethnic minority or African origin, or simply a love for hip-hop and RnB. As said in the target demographic it entertains those who have a love for hip-hop music so the track list played throughout this show was entirely hip-hop and RnB. The dialect of the the talking throughout the show was predominately what I believe to be an African accent, which would appeal to its target demographic much like big john does to his listeners. The show had a few jingles like a said bit which said ghetto glamour to identify the show. This was all really for this show but this was expected in comparison due to Hallam FM making a fair amount of profit and Sheffield live not due to its community radio status. Advertisements were in the show but these were for much smaller local business such as a local pet shop. So because Sheffield live is a community radio station there is a limit onto its advertising because it isn’t allowed to take a profit as a business. The format of the show was very laid back and chilled out and it was to entertain those of the hip-hop community .The talking throughout the show wasn’t as often and as chatty as big john at breakfast but more soft and chilled out. The form of the show was again purely radio broadcast so the pre-production was a key part in making the show appealing and interesting to its listeners. Pre-production of this show would be the presenter organising and gathering suitable tracks for the show in the play server. Then gather and cue up all the required sound effects, jingles and advertisements which would be used in the show. These jingles and sound effects would be created beforehand in an audio manipulation program such as Cubase or protools. The jingle will then be exported as a WAV file to be used in the cart wall. This is a similar process to which Hallam FM would use but on a larger scale. Production of the show, being live on air, would be entirely down to the presenter using the equipment like the mixing desk, play server, cart wall and microphones to piece together all the sections of the show. This again is an identical process used by Hallam FM however with more than one presenter forming the production piece. Post-production wouldn’t be that significant because of Sheffield lives’ financial state it cannot afford big advertising banners and billboards so it is advertised purely on word of mouth and advertisement on Sheffield lives’ website. In comparison to Hallam FM this is very little. Hallam FM as an organisation are much better off in terms of profits so they can afford better pre-production and post-production resources to make its programmes. 

Due to Ofcom regulations, in pre-production a production meeting  would have to address appropriate content due to the show being aired before the watershed. The use of profanity, racism, sexism & anything deemed offensive is removed or if broadcast retracted to meet or appease Ofcom guidelines.  Ethically the show must avoid slander or defamation or face legal proceedings. Permission for copyright would have to sorted too. For example music content. However, planning meetings maybe different for community radio in pre-production as it is mainly ran by volunteers.

BBC Radio 1 ident

The next audio media product im analysing is the radio 1 Indent. Radio 1 is the flagship station for the bbc playing most genres from dance to underground indie music.

Purpose
The purpose of the radio 1 indent is to get it clearly across to the listener that it is radio 1 they are listening to so its main purpose is to inform the listener.

Content
The main content of the indent product is a forefront vocal saying radio 1 numerous times. The indent also has chopped snippets of music which is played in the show along with other sound effects like bass booms and risers. These snippets of music is what denotes what will be played in the show and also connoting who is the target audience.

Meaning
The meaning of the indent is to give the listener the idea that the show is mostly adult contemporary music and has a very informal style to the dialogue in the way the vocal is said.

 Target demographic
The target demographic is connoted by the snippets of music in the indent. However this only gives an impression of the are bracket in which the target audience are likely to fall into.

 Production process
The production process of the ident would involve linear editing packages like cubase which would cut and paste the elements together. Radio one would also have to sort out the copyright s to the music in the ident to prevent any legal issues. The vocals would also have to recorded the edited and dubbed over the top of the other sound effects within the production.

BBC Radio Sheffield Toby Foster at breakfast

The next audio product i shall be analysing is the BBC radio Sheffield podcast with Toby Foster.

Purpose
The purpose of this podcast is to entertain its audience with yorkshire dialogue discussions and comedy.

Format
 The format of the show is a morning breakfast show which is very chatty and entertaining

Content
The content of this podcast was the host toby foster discussing topics in an informal way. an example of a discussion topic for this podcast was about is parking provided at work?. The way in which this was delivered was in a very yorkshire accent and style which connotes thats its target demographic is from yorkshire. The show also contained a series of jingles and idents which were used to break the show into segments and to also introduce and identify the show as toby foster at breakfast. The shows content is purely talking so the is many topics which are covered in one podcast so it creates diversity within discussion and makes it interesting.

Target audience
The target audience of the pod cast toby foster at breakfast is conotes by the type of dialogue used and the topics discussed throughout the show. The target audience of the podcast is those from the yorkshire region and fall into the age bracket of 30 - 60.

Production process
the production process of the show would be a live recorded show using equipment such as a mixing desk and a cart wall which triggers sound effects,jingles and idents. These idents,again would be created using a linear audio package such as cubase to record and create the jingle. The pre-production of the podcast would also include a presenter meeting before hand to discuss what the content shall be including script writing for the show and deciding what jingles shall be used. also the meeting will make sure that the content is suitable for the time of day and that it doesn't offend any of ofcom regulations resulting in it being removed.

LO1 - Analysis' of a song

So freakin' tight - Tough Love

Purpose

The purpose of this track is to entertain its audience. This is put across as it does not contain information or advertisements due to the context in which this product is consumed will be in clubs, radio or on a personal music player. The purpose of the track is to also make money by marketing and selling the track to its target demographic.

Form and style

The form of this product is an informal song in the genre of future garage/ bass house. Its style comes across informal in its hip hop sampled vocals. 

Content

The content of this track is very much heavily influenced by old skool garage flavour. its has a relatively fast pace of 126bpm which is about average in this genre. The track has quite a bright pitch with its steel drum style stab sequences but is very much evened out with its dark gritty “wobble” basslines. The vocals in this track are sample from a 90s hiphop which include the words freakin which put across that the song is informal. The genre of this track is BASS house/ Future garage due to its shuffling house beat and heavy bassline riffs. 

Target audience

The target audience of this track will be evenly male and female between the ages of 18- 35 as that is the main age bracket found in the types of clubs its made to be played in. The target audience will also fall into the ABC1 social grade due to the lifestyle of this kind of music requires a fair amount of disposable income needed to go out and enjoy the nightlife. The target audience will also be very outgoing and energetic as this is connoted in the very up beat tone to the track and the situation in which it aims to be played.

Distribution

This track is Soundcloud, youtube and has been released through major outlets such as Beatport and iTunes. The track is also heavily played in clubs and on radio due to its explosive popularity. 

Production Process

The pre-production of this track would be to secure the use of the vocal sample with the original record label and recording artist so that they cannot be sued for copy right. However the track wasn't initially intended to be released as a stand alone track but as a mixing tool for a djing performance so it would have initially been covered through a PRS licence. However as the track progressed it had huge potential to become a stand alone single So copyright considerations would have been sorted after the track had been finished so it could be released on a label. 

The track was made using logic pro x and various other digital plugin effects to mix and master the track so it was top audio quality. Other technology used for this production was a MIDI keyboard, studio monitors, an IMAC computer and an audio interface. No external audio processing synths or drumpads where used in this production. The lyrics in this production are sampled however due to the success of the track, the original recording artist has granted use of the vocal. The lyrics in this track are not explicit so ofcom do not need to intervene if it is played on radio after the watershed.

They don't know - Disciples

Purpose

The purpose of this track is to entertain its audience. This is put across as it does not contain information or advertisements due to the context in which this product is consumed will be in clubs, radio or on a personal music player. The purpose of the track is to also make money by marketing and selling the track to its target demographic.

Form and Style  

The form of this product is an informal song in the genre of Deep house. Its style comes across informal in its laid back vocals layered in.

Content

The content of this track is very much chilled out and less hard hitting. However the track uses very effective funky basslines and atmospheric drones to create the tone.The song is informal as the vocals “They don’t know” and “oh lord” come across as very chilled which is a common connotation of informal. The track is quite fast but seems slow due to its deeper tone and slower vocals. The tempo of this track is 124bpm.

Genre

The genre of this track is Deep house due to its shuffling house beat and more rounded bassline sounds and drones.

Target demographic

The target audience of this track will be evenly male and female between the ages of 18- 35 as that is the main age bracket found in the types of clubs its made to be played in. The target audience will also fall into the ABC1 social grade due to the lifestyle of this kind of music requires a fair amount of disposable income needed to go out and enjoy the nightlife.The target audience will also be very outgoing and energetic as this is connoted in the very up beat tone to the track and the situation in which it aims to be played.

Distribution

This track is Soundcloud, youtube and has been released through major outlets such as Beatport and iTunes. The track is also heavily played in clubs and on radio due to its explosive popularity. 

Production process
The pre-production of this track would be writing the lyrics and planning the tone and feel of the track. This would then be recorded using technologies such as a condenser microphone and acoustic surrounds. This will then be connected to the computer via an audio interface which records the vocals into a digital audio workstation.

The track was made using the logic pro x digital audio workstation and various other digital plugin effects. The track was made using logic pro x and various other digital plugin effects to mix and master the track so it was top audio quality. Other technology used for this production was a MIDI keyboard, studio monitors, an IMAC computer and an audio interface. No external audio processing synths or drumpads where used in this production as it was made using entirely internal audio processing and instruments. The lyrics in this track are not directly explicit so ofcom do not need to intervene if it is played on radio after the watershed.

Shadow Child & Sinden - Get At

Purpose

The purpose of this track is to entertain its audience. This is put across as it does not contain information or advertisements due to the context in which this product is consumed will be in clubs, radio or on a personal music player. The purpose of the track is to also make money by marketing and selling the track to its target demographic.

Form and Style

The form of this product is an informal song in the genre of future garage/ bass house. Its style comes across informal in its very big minimal bass drops. 

Content

The content of this track is very "bare bones" and minimal which matches the style of shadow child. It has a very solid kick and a stand out clap and high hat pattern which shuffles the track along. The main riff of this track is very punchy with a minimal bass. It is also accompanied with dark drones and FX which create more space and atmosphere its track also giving its personality. The track also has a chopped vocal sample which sounds like " i do" this is used in multiple ways such as a percussive element in the track.

Target audience

The target audience of this track will be evenly male and female between the ages of 18- 35 as that is the main age bracket found in the types of clubs its made to be played in. The target audience will also fall into the ABC1 social grade due to the lifestyle of this kind of music requires a fair amount of disposable income needed to go out and enjoy the nightlife. The target audience will also be very outgoing and energetic as this is connoted in the very up beat tone to the track and the situation in which it aims to be played.

Distribution

This track is Soundcloud, youtube and has been released through major outlets such as Beatport and iTunes. The track is also heavily played in clubs and on radio due to its explosive popularity. 

Production process
The pre-production of this track would be to gather the sounds and samples going to be used. This is because the vocals in the track are sampled and manipulated instead of using a recording vocalist. The samples will be cleared of copyright and will be royalty free to use like most sample packs on the market. The production process would be done using the logic pro x digital audio workstation and various other digital plugin effects. The track was made using logic pro x and various other digital plugin effects to mix and master the track so it was top audio quality. Other technology used for this production was a MIDI keyboard, studio monitors, an IMAC computer and an audio interface. Some external audio processing synths where used in this production such as a KORG synth to create basslines. The lyrics in this production are sampled however due to the success of the track, the original recording artist has granted use of the vocal. The lyrics in this track are not explicit so ofcom do not need to intervene if it is played on radio after the watershed.

Hannah Wants - What I want

Purpose

The purpose of this track is to entertain its audience. This is put across as it does not contain information or advertisements due to the context in which this product is consumed will be in clubs, radio or on a personal music player. The purpose of the track is to also make money by marketing and selling the track to its target demographic.

Form and Style
The form of this product is an informal song. Its style comes across informal in its very outgoing sounds used. The genre of this track is Jackin’ house/ Future garage due to its shuffling house beat and heavy bassline riffs.

Content

The content of this track is very much future garage as it has a relatively fast pace of 124bpm which is about average in this genre. The track has quite a bright pitch with its plucky synth stab sequences and its very muddy bassline which comes in with the main drop. The vocals in this track are sampled and chopped but don't really make up a chorus or line. These vocal samples are used in a very percussive way.

Genre

The genre of this track is Jackin’ house/ Future garage due to its shuffling house beat and heavy bassline riffs.

Target audience

The target audience of this track will be evenly male and female between the ages of 18- 35 as that is the main age bracket found in the types of clubs its made to be played in. The target audience will also fall into the ABC1 social grade due to the lifestyle of this kind of music requires a fair amount of disposable income needed to go out and enjoy the nightlife. The target audience will also be very outgoing and energetic as this is connoted in the very up beat tone to the track and the situation in which it aims to be played.

Distribution

This track is Soundcloud, youtube and has been released through major outlets such as Beatport and iTunes. The track is also heavily played in clubs and on radio due to its explosive popularity. 

Production process
The pre-production of this track would be to gather the sounds and samples going to be used. This is because the vocals in the track are sampled and manipulated instead of using a recording vocalist. The samples will be cleared of copyright and will be royalty free to use like most sample packs on the market. The track was made using the Ableton live 9 digital audio workstation and various other digital plugin effects. The track was made using logic pro x and various other digital plugin effects to mix and master the track so it was top audio quality. Other technology used for this production was a MIDI keyboard, studio monitors, an IMAC computer and an audio interface. No external audio processing synths or drumpads where used in this production as it was made using entirely internal audio processing and instruments. The vocal samples in this are licensed to the artist so copyright isn't affected. The lyrics in this track are not explicit so ofcom do not need to intervene if it is played on radio after the watershed.

LO1- Analysis of audio media products

Radio 1 - Annie mac in Ibiza

^ above is the you tube sample 25 Min coverage of the radio show

The purpose of the show was to entertain an audience of between 18 and 35 who have a taste for dance music including underground tracks and the party culture of Ibiza. It was also to promote the radio 1 Ibiza event for future years and it also promoted the underground artists whose music was played within the set. The content of the show is mostly a DJ mini mix from Ibiza playing only dance music. Also there is a balance of music and talking with listeners contacting through social media giving opinions on the current show and atmosphere. This gave the show some kind of separation and variation and also allowed interaction between presenter and listener so it becomes much more engaging. Content also included the radio ones ident at the start of the show and at the end. No sound effects where used during this show due to it being solid music. The dialect of the talking was a very neutral accent so it wasn’t targeted at a particular region, Yorkshire etc. this connotes that it is focused towards the entire nation of Great Britain. The form of this show was a live radio broadcast with online coverage, broadcast and streaming. The genre of this audio product was music talk show playing only dance music. The frequency of the show was once a day from 4 till 12 covering the full radio one in Ibiza show and this lasted until the event finished over the time of 3 week. The style of the show was a dance music radio show with a lot of underground tunes being played from the Ibiza music scene. The target audience as mentioned above will be those between 18 and 35 and enjoy listening to underground dance music or are avid listeners to radio 1. It will also be targeted at those who are very in to going out and partying and also those who wish to or are going to Ibiza as a destination for a holiday. The production process would be heavily on coordinating the event in which the show will record from. This will be organising the artist, deciding when the presenter, in this case Pete tong, will begin talking and the tracks the artist will play during the show. Production will be the broadcast and performance of the show from the live DJ Annie mac. All this will be produced by a live audio engineer who will take care of all the audio levels from the presenter’s microphone, jingles and the live music it’s self. Post- production will include producing a video like the one above to promote online and on demand for people to listen to after.

Radio 1 - Ident

The meaning of the ident is to show the listener what radio show they are listening to when they tune in. the content of this ident includes someone saying numerous times radio on and playing samples of tracks which would be played throughout the show.  It also includes sound effects like a bass boom and a swoosh and it also includes some of the presenter speaking throughout a show near to the end.  The frequency of this is quite frequent usually after 3 songs or before and after a key segment. This makes it clear to the listener often what radio station it is. It clearly says radio one many times throughout a single ident including samples from tracks played within the show, in the example above , up to date chart and dance music. This then connotes its target audience which would be between 16 and 35 year old as all music played is very contemporary and up to date. The production process of this ident would be using an audio software such as adobe audition or Cubase to put together all the elements and slice up parts like the song to fit in the short space of time.

Radio 1 - Essential mix pod cast

The meaning of the radio 1 essential mix is to entertain those between the ages of 18 to 35 and have a taste in dance music. Unlike a radio show a pod cast is pre-recorded hence why the  you tube version has synchronised visuals. However these are not entirely relevant due to it being an audio product. The content of the show is majority music however there is a fair bit of discussion or interviews at the start with the artist starring in the podcast. The format of the show is very much talking at the start and a live recorded mix throughout the end and maybe some talking at set intervals. It also includes a long intro which includes the radio ident and snippets of previous podcasts and songs being played. This then connotes its target audience which tend to be of a younger age group and a taste for electronic music. The form of this audio product is a pre-recorded podcast and it follows the genre of a dance music podcast. The frequency of the pod cast is once a week for 8 weeks and the target audience of this product would be those between 18 and 35 and have an acquired taste in underground dance music and those who appreciate what the DJ performing brings to the table. The production process would be pre-production of the show for example the guest DJ selecting his tracks for the mix and also the presenter’s script for the intro. The main production of this would be to record the mix then use an audio software like Cubase to put all the parts together like jingles, ident interviews and the main mix together to create the podcast. The post-production of this would be to upload it to a site whether that be the radio 1 website or YouTube as shown above. This then would be promoted on other radio 1 live broadcasts and on banners on the website.

The archers radio drama - BBC radio 4

The purpose of the drama was to entertain in such a way a TV soap would however through audio only. The use of atmospheric music to set the tone is used a lot due to the listener not being able to see what is going on. So in the clip above when Jill find Phil has died there is some sad music played which creates a very sad atmosphere around the programme. The show also has a very strong upper class "posh" accent which would connote its target audience which would be of a mature status. This also denotes that the people within the drama come from an upper class background from the dialect and accent of the characters. The target audience of this programme would be those between 30 and 65 due to the content being more mature appropriate. The radio drama has a heavy use of wild sound to create a visual picture of the scene. In this clip I would be Phil’s radio and a fire crackling when she says it’s warm. Also the way things a said throughout the piece, subtly describes the scene. For example when Jill says "put the kettle on Chris" this gives away that they were in the kitchen to start with and Jill made her way into the living room. The form of this audio product was a radio drama suited for an older audience. The production process of this audio product would be that it is scripted then given to an actor to record in a studio environment. These recordings would be put together to create one recording using a software package such as Cubase the wild sounds would be dubbed in to create atmosphere and set the scene of the piece.

Key definitions

Analogue - Traditional format of radio shows and stations; in comparison to digital, this format was time consuming and costly to operate as music had to be in physical form, instead of now where music is now stored on computer servers called Play Servers. Production of analogue shows involved 'splicing' involving cutting up physical tape of recording to order adverts, talk segments, music and jingles.

Cartwall - An interface allowing the producers to cue up sound clips, adverts and jingles for the show

Commercial Radio - Adverts are their main source of income; Play Servers for this kind of radio include popular chart and pop music that appeals to the Mass general audience.

Community Radio - Non profit typically local specialized radio channels created by members of the community; their remit/license allows them only to deliver social gain to their listeners. Play Servers are more focused and specialized, as they include niche music genres and often not as much. OFCOM Definition: "Community radio stations

Digital - During the 80's and 90's, the transition between analogue and digital was brought about by the introduction of digital audio products. This allowed for radio production to be more efficient, quicker and cheaper. Digital Mixing Desks control the live mixing of the programme.

Editing - High quality digital music formats such as WAV and FLAC are used for DAB. Non-linear editing packages such as Pro-Tools, Adobe Audition or SoundBooth and Cubase are used to edit recorded programs, packages, idents and adverts.

Ident - 'Channel Identification', a specific sound associated with a brand (e.g. BBC 1 channel sequences)

Jingle - Sound associated with a program or feature

Play Servers - Computer storage systems allowing for simple directory of music for a radio station

audio media product definition

Audio media product
- an audio media product is simply a media production in which no visuals are used and it relies solely on its audio content. examples of these can be a radio programme , pod cast and an ident.